Finally!!! Dubai Fashion Week is
here!
Priority of this event required, an eye on the clock, and the other on clockwork symphony of an ever supporting team that would result in smiles from satisfied clients, It was fantastic to have had perfect collaboration on all grounds. Working with Emaar on this
project and being introduced to the team members of Vogue Italy was truly surreal. Its true they say work takes you places... our yellow brick road
Waterfall Atrium 136 Seamless screens formed 4 Large back to back walls and a media table created a digital museum showcasing the designers, their success stories; capturing the interest of the fashionista of Dubai, bringing them closer to the life and work of their favourite designers. It was quite educating to find out how inspiration cocoons itself in the smallest of instances, and personifies itself in larger than life art form.
Saturday was one of those evenings that rolls around once every couple of months when social planning takes a celestial turn and two events end up scheduled on the same night! 2 section of Dubai Mall were jeweled with 216 Seamless screens. A month long discussion and preparations warranted accuracy, and performance perfection.
Waterfall Atrium 136 Seamless screens formed 4 Large back to back walls and a media table created a digital museum showcasing the designers, their success stories; capturing the interest of the fashionista of Dubai, bringing them closer to the life and work of their favourite designers. It was quite educating to find out how inspiration cocoons itself in the smallest of instances, and personifies itself in larger than life art form.
Souq Atrium Created 4 walls for "Vogue Cover" Photo-boot, being able to have your image on "The Cover of VOGUE!" the concept alone intrigued throngs of people towards the booth, the audience that gravitated to the booth generated a buzz of activity and participation.
216 Seamless Screens From the minute go this event was a race against time, the exactitude and efficiency with which it was achieved was most certainly a first for ALMOE! In no more than 8 hours the crew managed to setup and connect 200 screens, the following night spent calibrating, alignment, and colour balancing, and ofcourse setting of of 16 screens, the entire team worked readily and tirelessly, with the perfection of assembly line arrangement, leading to the finish product. the Crew accomplished the setup with an additional day to spare before handover!
216 Seamless Screens From the minute go this event was a race against time, the exactitude and efficiency with which it was achieved was most certainly a first for ALMOE! In no more than 8 hours the crew managed to setup and connect 200 screens, the following night spent calibrating, alignment, and colour balancing, and ofcourse setting of of 16 screens, the entire team worked readily and tirelessly, with the perfection of assembly line arrangement, leading to the finish product. the Crew accomplished the setup with an additional day to spare before handover!
Now that the setup is over and we can all take a long-awaited nap! But only until Sunday, then we hit the pavement to De-rig with military precision all over again.
A BIG THANK YOU to Bruno, who technically planned the project with me Tom R, Adeel, Michael, Renante, Joel, Zayed, Shafaqat, Yassir, Sohail and team for your sleepless nights, Glen, Dion and ALMOE Operations for your undivided attention and support that made this event a success, that defied all possibilities. Thank you for making me proud!