Techno savvy GITEX

GITEX  UAE 2013 

It’s a show that just gets bigger and the hall space featuring the inspirational stand we worked on was no exception! In 2013 the stand was mainly a replication of the year prior with a few changes and additions UAE Telecom Authority relied on ALMOE’s vast experience in AV competency at the industry’s leading Technology and Gulfcom event – GITEX UAE 2013. Helping to create a prominent position, with a wide seamless screen adorning the state alongside multiple pods or open cubicles addressed to individual identities of the networking infrastructure meeting rooms, created a welcoming presence for visitors to meet and greet senior personnel’s from the industry. 

A full turnkey solutions was pre-show cabling, installing of 5x5 media wall along with 77 individual screens and laptops along with meeting rooms and majlis added to the mix to assist the vast number of delegates from the Ministry of Finance, Justice, totaling up to 12 different authorities. The participation of federal government entities in GITEX aimed at introducing e-Services provided by these entities in order to increase adoption of services, and enhance communication and interaction between the departments of the federal government.

its conscious effort was to showcase the upgrades offered my various identities to a techno savvy user of its application available and formulated to interface with every smart and android device, to enable us to stay in constant connectivity with facilities that make living comfortable, not to forget the core purposes of being connected to the world at large.   

Exhaustive hours of planning, demos and finally practical execution lead to a flawless activation on the stand. Modern day devises like Iphones and IPads were the source feed with presentations, images, movies that were linked to Screens as large as a seamless wall of 5mt x 2.5mt! For the 4 days of the exhibition ALMOE made its presence known by keeping a watchful eye on the stand making sure every gadget, device, connection functioned as it was conceived to be. What s a fantastic way to start off an exhilarating event season for 2013, ALMOE hopes to be part of all and many more events in the future.    

ALMOE Goes VOGUE!

Finally!!! Dubai Fashion Week is here!

Saturday was one of those evenings that rolls around once every couple of months when social planning takes a celestial turn and two events end up scheduled on the same night! 2 section of Dubai Mall were jeweled with 216 Seamless screens. A month long discussion and preparations warranted accuracy, and performance perfection.

Priority of this event required, an eye on the clock, and the other on clockwork symphony of an ever supporting team that would result in smiles from satisfied clients, It was fantastic to have had perfect collaboration on all grounds. Working with Emaar on this project and being introduced to the team members of Vogue Italy was truly surreal. Its true they say work takes you places... our yellow brick road led us to "Vogue".

Waterfall Atrium  136 Seamless screens formed 4 Large  back to back walls and a media table created a digital museum showcasing the designers, their success stories; capturing the interest of the fashionista of Dubai, bringing them closer to the life and work of their favourite designers. It was quite educating to find out how inspiration cocoons itself in the smallest of instances, and personifies itself in larger than life art form.  

Souq Atrium Created 4 walls for "Vogue Cover" Photo-boot, being able to have your image on "The Cover of VOGUE!" the concept alone intrigued throngs of people towards the booth, the audience that gravitated to the booth generated a buzz of activity and participation. 

216 Seamless Screens From the minute go this event was a race against time, the exactitude and efficiency with which it was achieved was most certainly a first for ALMOE! In no more than 8 hours the crew managed to setup and connect 200 screens, the following night spent calibrating, alignment, and colour balancing, and ofcourse setting of of 16 screens, the entire team worked readily and tirelessly, with the perfection of assembly line arrangement, leading to the finish product. the Crew accomplished the setup with an additional day to spare before handover!

Now that the setup is over and we can all take a long-awaited nap! But only until Sunday, then we hit the pavement to De-rig with military precision all over again.

A BIG THANK YOU to Bruno, who technically planned the project with me Tom R, Adeel, Michael, Renante, Joel, Zayed, Shafaqat, Yassir, Sohail and team for your sleepless nights, Glen, Dion and ALMOE Operations for your undivided attention and support that made this event a success, that defied all possibilities. Thank you for making me proud!